Presenting a selection of black & white corporate portraits of Doctors taken at part of a promotional shoot for their new practise in Jalan Gasing, Petaling Jaya. May 2018.
A simple brief.
It's customary for Doctors to be photographed sporting a big cheesy ‘botox smile’ grin on brightly coloured background, attired in an ill-fitting white lab coat with an obligatory stethoscope dangling around their neck. I didn’t want these portraits to be quite so clichèd – after all this was a group of young, up-coming, stylish professionals opening up a new practice in the trendy Jalan Gasing area of PJ – instead I opted for a more suave and refined look. Think Jon Hamm’s portrayal of ‘Don Draper’, over Matt LeBlanc’s ‘Dr. Drake Ramoray’.